Equity
essentials
Creating a Roadmap for Peak Digital Performance
Who We Are
Partnering for Your Digital Success: Equity Essentials Group’s Commitment to Excellence
At Equity Essentials Group, our focus is simple helping businesses operate smarter, safer, and more efficiently. Our experienced team delivers tailored IT solutions designed to meet your exact needs. From cybersecurity and network management to digital strategy and project execution, we combine innovative technology with hands-on expertise to keep your business running smoothly.
We don’t just implement solutions we become your trusted partner in navigating today’s digital challenges and positioning your company for long-term success.
Our Commitment to Excellence
We Deliver the Best Every Time
At Equity Essentials Group, we’re more than just a service provider we’re your long-term technology partner. Our team brings over a decade of combined experience in IT, web development, and digital marketing. Every project we take on is handled with precision, care, and a commitment to results.
Why Businesses Choose Us
10+ Years of Experience delivering reliable IT and digital solutions
Product Engineering built for performance and scalability
Enterprise Software Solutions tailored to your unique workflows
Digital Marketing & SEO to grow your online presence
Managed Security Services to keep your data protected
IT Project Management that keeps you on schedule and on budget
Website Design & Development that turns visitors into customers
Network Management to keep your systems running smoothly
Social Media Management to connect and engage with your audience
Why Digital Marketing Matters
Grow Smarter. Reach Further. Build Your Brand.
In today’s competitive landscape, businesses can’t afford to stay invisible online. At Equity Essentials Group, we combine years of IT expertise with results-driven marketing strategies to help your business stand out.
Our experienced team understands that effective digital marketing isn’t just about clicks — it’s about building trust, generating leads, and driving real growth. That’s why we offer a complete suite of services, including:
SEO & Content Marketing – Get found by the right people at the right time
Social Media Management – Build a loyal community around your brand
Email Campaigns & Automation – Stay connected with your audience
PPC Advertising – Generate targeted leads fast
Website Optimization – Turn more visitors into paying customers
With our team at your side, you get more than marketing — you get a trusted partner committed to helping your business thrive.
Boost Your Digital Footprint with Confidence
Partner with our dedicated team of specialists to take your business to the next level. At Equity Essentials Group, we use forward-thinking strategies to strengthen your brand, secure your systems, and keep you ahead of competitors.
Our expertise includes:
Firewall Security – Protect your business from online threats
Cybersecurity Solutions – Safeguard sensitive data and maintain compliance
Risk Management – Identify vulnerabilities and minimize business disruptions
With us, you get more than just IT support — you get a trusted partner committed to helping your business thrive securely and strategically.
Our Process
1. Consultation
We start with a complimentary assessment to understand your business, goals, and current technology setup. This helps us identify opportunities and create a tailored solution for you.
2. Strategy
Our team conducts thorough research and builds a clear, step-by-step strategy. Whether it’s IT upgrades, digital marketing, or website development, we map out exactly what needs to be done to get results.
3. Execution
We put the plan into action with precision and efficiency. Our team keeps you informed every step of the way to ensure smooth implementation and measurable outcomes.
What We Offer
Website Development
We build professional, secure, and fully responsive websites that deliver results. From front-end design to back-end functionality, we ensure your site is fast, reliable, and ready to convert visitors into customers.
Network Management
Our network management services keep your systems running smoothly around the clock. We monitor performance, troubleshoot issues, and implement updates to ensure maximum uptime and security.
IT Project Management
We help you plan, execute, and deliver IT projects with precision. From firewall and cybersecurity integration to system upgrades, our team ensures projects stay on schedule and aligned with your business goals.
Digital Marketing
Boost your online presence and connect with your ideal audience. Our digital marketing services include SEO, social media management, content creation, email campaigns, and PPC advertising — all tailored to drive measurable results.
Meet the Founder
Dedicated to Bringing Your Vision to Life
Shannel Mitchell’s passion for IT and digital transformation has shaped her entire career.
With over a decade of experience in data management, operations, and technology solutions, Shannel has seen firsthand how the right systems can streamline workflows, boost efficiency, and empower businesses to grow.
Throughout her journey, Shannel has led teams, implemented large-scale IT solutions, and helped organizations solve critical challenges in payroll, scheduling, network security, and project management. Her goal has always been simple to make technology work for businesses, not against them.
This vision led her to establish Equity Essentials Group, a company committed to providing small and mid-sized businesses with the same level of IT support and strategy that large enterprises rely on. Under Shannel’s leadership, Equity Essentials Group continues to deliver secure, scalable, and forward-thinking solutions to help businesses thrive in a competitive digital landscape.
— Shannel Mitchell, Founder & CEO
Let’s Build Something Great Together
Embark on a Journey of Digital Growth with Equity Essentials Group
Your business deserves more than just a quick fix it deserves a partner who understands your goals and helps you achieve them. Whether you need a stunning new website, expert IT management, or a complete digital marketing strategy, our team is here to guide you every step of the way.
Our Expertise at a Glance
Design & Branding – 87% of our clients see improved brand consistency
Web & App Development – 95% report faster, more secure websites
Digital Marketing – 73% experience higher lead generation in the first 6 months
Social Media Management – 80% grow their online engagement and reach
Start the Conversation About Your Project Today
05+
Years of Experience
Decades of experience in delivering exceptional projects.
50+
Projects Delivered
Decades of expereince in deleivring exceptional projects.
98%
Client Satisfaction
We build long-term partnerships through proven results.
Let’s Turn your Ideas
into Reality
GEORGIA LOCATION: 1255 Roberts Blvd NW, Suite 122, Kennesaw, GA 30144
MICHIGAN LOCATION: 801 W. Big Beaver Road Suite 300, Troy, MI 48084
FLORIDA LOCATION: 5005 W. Laurel Suite 100, Tampa, FL, 33607